Value Proposition
“The only donut made as unique as you are.”
SMART Goal is: Increase personal donut sales by 6% with the Bigfoot Donut Mobile Ap, by the end of next Quarter.
- Convert 3% of followers on social media to purchasing donuts through the new app with a social media contest and boosted reel.
- Email campaign to subscribed customers in advance, with an open rate of 20%. Announce the new app and offer a discount code for their loyality, and a 2% conversion.
- Generate 2% conversion through SEO marketing campaign targeting customers searching for personalized gifts, personalized cakes, donuts and local shoppers.
Bigfoot customers are on trend, hip and scrolling. Bigfoot already has a fantastic fun bunch of followers on Social Media channels, especially Facebook and Twitter. There’s a design team ready and waiting to make slick posts and reels advertising the new app through boosting (paid/sponsored) reels and posts, and contests to win a free download of the app.
Email is the next channel we’d explore in this marketing plan. Donut lovers LOVE donuts! If they are already subscribed and loyal fans, then it makes good sense to offer them a reward through email. More subscribers could be generated as well through the social media advertising. Offering them a thanks with a discount and a call to action to click through and download the app and make their first donut is an easy way to get those already on board talking about our unique and un matchable app.
SEO is a wonderful, organically earned way to get those searching for personalized, unique gifts and tasty donuts, finding our unbeatable app. Great SEO built into our website and blog posts will be rewarding for or customers and our business, selling more personalized donuts!